Business Development Playbook

Business development is different than the traditional view of sales. A traditional view of sales is akin to hunting, but business development is more like farming: it’s a longer-term investment of time and energy and not always a quick payoff.

This glossary of business development-related terms has come from our team’s experience and knowledge, as well as research performed to find relevant and accurate definitions.

GLOSSARY OF TERMS

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Business Development Playbook