Business Development Playbook

SECTION four

MARKETING

T he Marketing Team is available to support all BD efforts, and should be used in most cases to assist in the BD process. Below are some of the best practices and the resources available to facilitate your success. How to Utilize the Marketing Team • Request Marketing Assistance via CRM ‒ Specify the nature of assistance that’s needed (RFP/RFQ, Quals Package, Presentation, etc.) ‒ Include the deadline and any other pertinent documents or information ‒ Follow up with an email to Heather Halotek and Jessica Fasi with more information on the nature of your request. the marketing team is available to support all bd efforts.

important: THERE IS A PROCESS THAT SHOULD BE FOLLoWED TO RECEIVE THE ASSISTANCE THAT’S NEEDED FOR YOUR BD EFFORTS.

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Business Development Playbook