Business Development Playbook

• E-blast ‒ Targeted emails to a specific mailing list (for broader reach) • Branded BL Merchandise ‒ Pens, Boogie Bots, Hats, Mugs, etc. • Specific Marketing Campaigns ‒ For example: mailings, special client event (ICSC NYC reception).

tip: don’t overpromise deliverables to the client – be realistic when proposals and quals can be sent.

MARKETING IS The process of creating firm awareness; building and differentiating the brand; driving business development activities; and identifying, anticipating, and satisfying client objectives to achieve profitable business goals. Society for Marketing Professional Services

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Business Development Playbook