The Owners' Manual Newsletter | Issue 22 | Fall 2021

BL Companies Employee owned. Client driven.

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Tips to Keep Marketing Top of Mind on LinkedIn

01. Let us know! YOU are the BL Brand and we want to show you off! Are you going to an event? Let us promote it! Are you speaking at a tradeshow? We want to know! Is there a specific job you’d like posted? Tell us why your team is the greatest! Remember, we don’t know what we don’t know so pass along anything you think should be posted. 02. What Would Marketing Do We all know pictures say a thousand words. When attending an event, or heading into the field, try and think WWMD. How aesthetically pleasing is this shot? Are there people in the shot? If so, are they wearing PPE and BL gear? Would this picture grab people’s attention? How’s the lighting? 03. Provide Content Have you ever heard of the KISS Principle? K eep I t S imple S tupid. When providing content think, “what’s engaging for the audience?”. Keep in mind thoughts like, what makes this project unique? Why is this project important to the community? Or if you’re at an event or speaking, why am I excited about this event? What will you takeaway if you attend my education session? 04. Engage Lastly, follow BL on LinkedIn (and all other social media platforms) and join the conversation! Whether that’s liking posts, commenting, or even sharing to your own platform, we want our employee owners engaged.

issue 22 // 17